Brand assets

Four shapes
One mark

The Launch Industries icon is a 2×2 quadrant of four corner-bracket-and-dot shapes — yellow, red, green, teal. Each shape is a quarter of the whole. Together they form the brand mark; apart, they're a kit of parts you can use as accents across surfaces.

The mark
Four parts, one square.

Each shape is a quarter of the icon: a rounded corner-bracket paired with a circular dot. The four are rotations of one shape, not mirrors — yellow at 0°, red at −90°, green at +90°, teal at 180°, each rotated about its own quadrant centre. Together they read as a pinwheel, so the dots do not all cluster at the middle. Because the bracket is diagonally symmetric, building the mark by mirroring looks plausible but lands red and green in each other's orientation. The four shapes are not interchangeable — yellow lives top-left, red top-right, green bottom-left, teal bottom-right. The 2×2 layout is the canonical mark. Don't redistribute the colors or rearrange the quadrants. When in doubt, check assets/icons/logo-icon.png, not this description.

Individual shapes

The kit of parts

Yellow · top-left
Position Top-left quadrant Color --li-yellow · #ffd100 Meaning Spark / energy
Red · top-right
Position Top-right quadrant Color --li-red · #f9465c Meaning Signal / focus
Green · bottom-left
Position Bottom-left quadrant Color --li-green · #14d592 Meaning Growth / go
Teal · bottom-right
Position Bottom-right quadrant Color --li-teal · #51d9dd Meaning Clarity / cool

Do

  • Use the full 2×2 mark anywhere the brand needs to identify itself — nav, footer, favicon, social avatars.
  • Use a single shape as a section-anchor or a decorative accent on a surface that needs one quiet brand cue.
  • Keep each shape paired with its assigned color. Yellow is always the top-left shape, red is always the top-right shape, etc.
  • Maintain at least 1 shape-width of clearspace around the full mark.

Don't

  • Don't recolor the shapes. Each shape has a fixed color.
  • Don't rearrange the quadrants in the composed mark — the layout is canonical.
  • Don't outline, gradient, drop-shadow, or otherwise embellish the shapes. Solid fill only.
  • Don't crop or rotate an individual shape when using it on its own — each is already oriented. (The rotations above describe how the canonical 2×2 mark is assembled, not a licence to spin a shape in use.)
  • Don't use more than two individual shapes on the same surface — past that, just use the full mark.